Job Purpose:
- This role focuses on strategic media relations for asset management in the U.S., which includes over 120 investment products, investors, analysts and a team of multi-asset strategists
- This individual will play a key role in promoting our thought leadership, research and client-facing thematic programs
- Key businesses include defined contribution/retirement, institutional, insurance asset management, multi-asset investing, alternatives, technology and digital solutions
- Media targets include daily markets stories, TV, radio, print, investment features in institutional publications and financial trades
- Our U.S. spokespeople also speak to international media as part of our global business outreach.
Your Responsibilities:
- Planning, presenting and executing PR strategies that advance our business objectives
- Developing and managing relationships with key business heads, marketing and social media to ensure that PR is an extension of our campaigns and themes
- Achieving a consistent flow of coverage in key trade publications and top tier mainstream media for our investment capabilities, insights and thought pieces
- Manage and develop productive relationships with asset management and investment beat reporters
- Monitor, track, analyze and merchandise coverage internally
- Coordinate with global peers on approach to regional coverage.
Skills and Qualifications:
- Bachelor’s degree
- Minimum of seven years experience working in PR, either agency or in-house, concentration in financial services preferred
- In-depth experience in all aspects of PR, from creating and presenting a strategy, to writing pitches, pitching, securing opportunities, managing interviews or events, monitoring and presenting results on a regular basis
- Ability to proactively pursue and achieve a high level of press activity, working independently
- Must be comfortable with measurement of press placements on an ongoing basis
- Strong communication skills and ability to interact with and influence senior executives
- Experience in handling crisis communications
- Ability to create and sustain productive relationships with the media.
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