Vident Financial is an ETF investment solutions provider. Their systematic and rules based investment process is founded on “principles-based investing” TM philosophy, combining time-tested principles (human productivity, economic freedom, quality leadership, etc.) with rigorous global research, and in-depth evaluation of risk. Vident strategies blend value, quality, and momentum in transparent and cost-effective indexed investment solutions. Vident Financial is owned by a Trust whereby excess profits are reinvested into the firm or used to reduce investor fees.