Job Purpose:
- The VP and Head of SPDR Digital User Experience is a member of the SPDR Digital team, which is building out the road map for digital success within the SPDR ETF Marketing group
- As part of the team, you’ll be responsible for enhancing and optimizing the digital experience on SPDR US Web properties
- Reporting to the Global Head, Digital Experience, you’ll become a subject matter authority and advocate for the site visitor.
Your Responsibilities:
- Defining and managing the SPDR US Website’s information architecture by researching user needs and analyzing site inventory, strategy and target audience
- Owning the digital experience of marketing campaigns by coordinating with business teams, including content strategists, product strategists, channel marketing and brand strategists
- Defining and prioritizing enhancements that support the digital experience and working with the Digital Product Owner to implement
- Defining and leading best practices for content publishing and campaign promotions
- Continuously improving site engagement by analyzing traffic patterns and finding areas of improvement
- Managing and overseeing the Digital Experience Team, including the SPDR Sr. UX Architect responsible for implementing campaign landing pages, promotions, and content publishing.
Skills and Qualifications:
- You have 10+ years of relevant experience in digital UX/IA
- You have experience with detailed analysis, reporting and strategic planning
- You have experience with Adobe Experience Manager and Adobe products a plus
- You are knowledgeable on financial services; have experience with exchange traded funds
- You have excellent presentation, verbal and written communication skills
- You can focus on and handle multiple projects at any given time
- You work collaboratively with internal and external partners.
Source: for more information click here.
