Job Purpose:
- This group shares in Vanguard’s mission to take a stand for all investors
- You will support this mission while driving the organization forward through the continuous development of both new and existing crew
- As a senior marketing manager, you will drive strategy through a deep understanding of content marketing principles in addition to user experience and digital platforms
- You’ll gain consensus on strategy, positioning, and story ideas through your keen ability to engage and influence others within the retail marketing space. Are you up for the challenge?
Your Responsibilities:
- Augment the health of Vanguard’s market leading ETF franchise by creating and owning marketing plans
- Parlay feedback from key stakeholders and Enterprise business objectives into defined, targeted marketing objectives, strategies and tactics and develops clear requirements to ensure that project teams execute appropriately
- Identify and analyze varied sources of data and information to inform planning decisions
- Partner with dedicated team resources to deliver large and complex marketing initiatives that are aligned to major corporate initiatives
- Maintain accountability for how ETF specific marketing collateral is produced and distributed throughout the organization. Is primarily responsible for process, execution, teamwork, and overall process health
- Partner with relevant stakeholders across Vanguard (e.g., sales and client services, marketing and communications teams, etc.) to inform future organization design and workflow between centralized and divisional marketing teams
- Present marketing results as necessary. Understand parameters of a successful campaign, relevant analytics, and ensure desired results are measurable and tell a compelling story
- Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area
- Conduct research to understand client needs. Consult internally to convey findings and make recommendations to senior leadership.
Skills and Qualifications:
- Undergraduate degree or equivalent experience is required. Graduate degree preferred
- Minimum of 5 years of general experience and five years of industry experience
- Breadth and depth of marketing experience and/or investment product experience is highly preferred, but not required
- Successful track for organizing, leading, and motivating cross-functional teams toward a common goal
- Demonstrated ability to communicate effectively across diverse teams
- Strong critical and strategic thinking skills
- Strong analytical skills
- Ability to work across multiple functions
- Ability to present effectively to senior leadership
- Ability to work well under deadline pressure
- Strong written and oral communication skills
- Ability to work well with a team.
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