Senior Marketing Manager – Enterprise Investment Product Marketing

Job Purpose:

  • This role supports a critical priority for our firm, and requires someone comfortable in an entrepreneurial environment, able to balance the need for broad conceptualization and experimentation with a keen focus on delivering growth at scale.

Your Responsibilities:

  • Augment the health of Vanguard’s market leading ETF franchise by creating and owning marketing plans
  • Parlay feedback from key stakeholders and Enterprise business objectives into defined, targeted marketing objectives, strategies and tactics and develops clear requirements to ensure that project teams execute appropriately
  • Identify and analyze varied sources of data and information to inform planning decisions
  • Partner with dedicated team resources to deliver large and complex marketing initiatives that are aligned to major corporate initiatives
  • Maintain accountability for how ETF specific marketing collateral is produced and distributed throughout the organization
  • Is primarily responsible for process, execution, teamwork, and overall process health
  • Partner with relevant stakeholders across Vanguard (e.g., sales and client services, marketing and communications teams, etc.) to inform future organization design and workflow between centralized and divisional marketing teams
  • Present marketing results as necessary. Understand parameters of a successful campaign, relevant analytics, and ensure desired results are measurable and tell a compelling story
  • Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area. Conduct research to understand client needs
  • Consult internally to convey findings and make recommendations to senior leadership.

Skills and Qualifications:

  • Undergraduate degree or equivalent experience is required
  • Graduate degree preferred
  • Minimum of 5 years of general experience and five years of industry experience
  • Marketing or business strategy experience preferred
  • Strong critical and strategic thinking skills
  • Strong analytical skills
  • Ability to work across multiple functions
  • Ability to present effectively to senior leadership
  • Strong written and oral communication skills
  • Ability to work well with a team.

Source: for more information click here.

More Information

  • Experience 5-7 Years
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Company Information
  • Specialism ETF & ETP Providers
  • Address 100 Vanguard Blvd Valley Forge, PA 19482 United States
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