Job Purpose:

  • The Senior ETF Product Manager will be responsible for managing and executing the product requirements of the Mackenzie ETF suite which supports all lines of business including retail, institutional and strategic account management.
  • This role will be also be accountable for the integrity of the overall product suite with a focus on product management but will also support new product development initiatives.

Responsibilities:

Product Development:

  • Contribute to idea generation, design and launch of all new ETF products
  • Lead the development of an ongoing, proactive product research function that supports the product development strategy
  • Provide industry analysis, competitor reviews, market trends that effectively provide a succinct perspective to key stakeholders relating to product development initiatives
  • Deliver product support and research for other functions (board reporting, management and other sales/marketing support)
  • Construct business cases for all new product initiatives including analysis of market demand, competitive landscape, vetted sales projections, pricing strategy and projected profitability
  • Obtain management approval, coordinate launch, lead advocacy, marketing and training for new products in conjunction with Distribution, Marketing and Communications
  • Lead cross-functional teams in executing strategy, overcoming issues and partnering with ETF Team to drive implementation
  • Engage in client needs analysis and market research: implement a client and market segmentation strategy to analyze, size and investigate potential of new markets, products and channels related to new products

Product Management:

  • Provide investment support and guidance to relationship management and sales teams
  • Develop key stakeholder relationships across the organization including business leadership, sales teams, capital markets, investment teams, marketing, legal
  • Leverage client and sales feedback on Mackenzie ETFs to assess the product health and drive ongoing product improvements and positioning
  • Contribute to thought leadership in support of the Mackenzie ETF product lineup
  • Facilitate internal ETF training and/or communications including training on launches
  • Supports the business line ETF research agendas to enhance client experience and business results
  • Implement the strategic goals for the ongoing development of the ETF product line to ensure the overall performance of the business
  • Provide detailed product analysis and recommend new and innovative product development ideas
  • Analyze existing competitor products, competitive product developments and opportunities in both local and global markets
  • Provide guidance and support in the launch of new product marketing tools and collateral

Skills and Qualifications:

  • 5 to 10 years relevant work experience with demonstrated leadership skills
  • Post-secondary education in Business Administration, Finance or related field is required.
  • CFA and/or MBA preferred.
  • Strong familiarity with the Canadian and global ETF markets
  • Strong investment knowledge of capital markets and asset management.
  • Proven relationship management skills, including possessing the skill to manage multiple constituent relationships within the organization.
  • Excellent interpersonal skills, including excellent communication skills
  • Must be a self-starter who is achievement-oriented, motivated and has proven problem solving skills in a creative development role.
  • Strong attention to detail with the ability to manage multiple tasks simultaneously

Source: for more information click here.

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