Job Purpose:

  • The Global Asset Management Marketing function is focused on supporting the strategic and revenue growth priorities of the Asset Managament Group
  • The function focuses on understanding clients and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase client value and satisfaction in order to meet agreed targets and objectives at both a global and market level
  • This role is part of the Global Asset Management Marketing Team and the role will primarily support the ETF business, while you may be required to work across the spectrum of Propositions and Products, as required.

Your Responsibilities:

  • As a Senior ETF Marketing Manager, one of the key responsibilities will be to translate ETF business opportunities into Marketing strategies
  • You need to be able to join the dots across client insights, internal / external data and business opportunities to develop a robust and incisive ETF marketing strategy
  • You need to be able to distill and present information in a way that makes sense for the business as well as the agency partners
  • You need to be comfortable working across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies
  • The role will include working on strategies pertaining to acquisition, engagement, brand development and client experience for specificied client segments
  • You need to be able to work in a collaborative way with the marketing teams in countries / regions, but at the same try and elevate the conversation so they can get a wider view of the global ETF business ambitions
  • You need to be passionate about problem solving in a creative way without losing focus on the business objective
  • The role will require you to challenge in a constructive way to ensure the best outcome for the customer, business and the brand
  • You need to be comfortable with working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration. You also need to be comfortable with failure, but focus on building a learn fast attitude within the team
  • It is important that you have a curiosity about why people behave in a certain way and how does that translate to a business opportunity
  • You need to have a world view to ensure you appreciate the local nuances across our markets, rather than applying one size fits all approach
  • Be comfortable working in an individual contributor role and delivering on the plan
  • Ability to prioritise based on client / business impact
  • You need to be able to strategise as well as think through implementation with the same ease
  • You will need strong project management skills to ensure pace in delivery and manage the budget assigned to you in an efficient manner
  • The role will need a good level of knowledge in Digital Marketing
  • Ensuring streamlined and timely compliance of marketing activity is key, and you will be responsible for this with the wider Marketing function.

Skills and Qualifications:

  • Post Graduate / Degree level of qualification in business studies and marketing preferred
  • Prior experience working on scale agile implementations and using collaboration tools such as Confluence, Jira and Slack is desirable but not essential
  • 12+ years broad based business experience, ideally within a Financial Services based institution – experience with ETFs highly desired
  • A range of client and marketing communications planning and operational experience, including demonstrable success in developing and developing campaign strategies and multi channel campaigns-deep expertise with ETF channel marketing leadership with institutional/ wholesale clients
  • Proven experience of working on content management particularly in the digital space
  • Proven experience of developing and delivering customer communications in a regulatory environment
  • Proven experience of working with teams over multiple sites
  • Proven understanding of customer insights and their role in communications / product development
  • Ability to think innovatively, shaping and communicating new concepts
  • Experience of managing agencies driving for greater value and application of resource
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends
  • Proven ability to influence leadership teams and lead across functional teams to drive improvement
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Commitment to putting the customer at the heart of all development and implementation activities.

Source: for more information click here.

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