Job Purpose:
- We are looking for an AVP – SEO/SEM Specialist is responsible for supporting Search Engine Marketing campaigns for SSGA Global Web properties for the ETF and Institutional businesses
- The candidate will be responsible for analyzing existing campaigns and providing recommendations for content strategy, on-page SEO, inbound strategy and paid search
- The ideal candidate will be passionate about how search can be best leveraged to drive organizational growth and experienced and knowledgeable in Search Engine Marketing
- You will work with the regional Digital Experience leaders to drive planning, implementing and managing our SEO/SEM strategy and partnering with agencies to execute our SEO/SEM strategy.
Your Responsibilities:
- Plan, develop and implement our SEO/SEM strategy in partnership with Digital Experience leadership
- Work towards organic search optimization and ROI maximization providing measurable ROI to the business
- Identify key SEO/SEM KPIs and monitor redirects, click rate, bounce rate, and other KPIs against performance metrics by preparing and present reports regularly
- Provide advanced analysis and reporting on existing/future SEO and paid search campaigns
- Monitor diagnostic tools for site errors, enhancements and Search Visibility status
- Discover competitive gaps, and provide recommendations to improve
- Perform keyword research and mapping documents for SSGA Web properties
- Provide recommendations for SEO on-page elements and content/inbound strategy
- Monitor paid search campaigns on Google and Bing, and provide analysis/recommendations
- Align Organic and Paid Search strategies to maximize Search Engine coverage and efficiency
- Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies
- Communicate with the wider marketing team to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement SEO best practices.
Skills and Qualifications:
- Five to seven years of experience as Search Engine Marketing Specialist or similar role
- Five plus years of experience with planning and implementing a successful SEO/SEM strategy
- Proven success in SEO
- Three to five years of experience web analytics, marketing, and business development
- Experience with A/B testing and other testing metrics
- Knowledge of HTML, CSS, JavaScript
- Ability to analyze data and provide evidence-based recommendations
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Excellent communication/interpersonal skills
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with common Adobe Analytics (Site Catalyst), Tableau, Adobe Experience Cloud and marketing data warehouse platforms
- Experience with common keyword research tools (Google Keyword Planner) and SEO Clarity preferred
- BS/BA degree required
- This position is based in Boston or London. Some travel may be required.
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