Key Responsibilities
Go-to-Market Strategy
- Plan and manage go-to-market activities for new index launches, enhancements, and methodology updates.
- Collaborate with Index Product, Research, and Sales teams to define target audiences, value propositions, messaging, and commercialization strategy
- Coordinate cross-functional stakeholders to ensure alignment across product, marketing, compliance, and communications.
- Develop and execute integrated cross-channel campaigns including digital, email, webinars, events, social media, thought leadership, and PR initiatives.
- Track campaign performance, analyze metrics, and optimize programs to maximize engagement and lead generation.
- Product Positioning & Messaging
- Craft clear, differentiated product positioning, narratives, and competitive proof points for core, strategic, and specialty offerings.
- Translate complex index methodologies into compelling messaging for ETF issuers, asset managers, investment consultants, and institutional investors.
- Maintain a deep understanding of the competitive landscape and key trends.
Content & Thought Leadership
- Lead development of product collateral including product briefs, customer stories, sales decks, infographics, methodology summaries, videos, and web content.
- Partner with Research/Index Strategy teams to produce thought-leadership pieces on market trends, key investment themes, and index performance insights.
- Manage lifecycle updates to product content and ensure accuracy and compliance.
Client & Partner Engagement
- Support key strategic relationships with ETF issuers, asset managers, pension funds, index-linked product platforms, and other partners.
- Contribute to client meetings, roadshows, conferences, and launch events.
Qualifications
Required
- 5–8+ years of experience in product marketing, index/benchmarking, asset management, ETFs, market data, or institutional investing.
- Strong understanding of index construction, investment products (ETFs, mutual funds, SMAs), and institutional use cases.
- Exceptional writing skills: ability to explain complex concepts clearly and persuasively and version for different channels.
- Proven track record executing multi-channel go-to-market initiatives.
- Strong project management skills with ability to coordinate cross-functional teams.
- Data-driven mindset and comfort working with performance data, flows, charts, and analytics.
Preferred
- Experience working at an index provider, ETF issuer, asset manager, or research/data firm.
- Familiarity with ESG/climate data, factor models, risk-control strategies, fixed income, and thematic investing.
- Ability to create visual, narrative, and quantitative content (PowerPoint, Excel, CRM systems, CMS tools).
