Job Purpose:
- Reporting to the Senior Director, Data and Exchanges Marketing, the NYSE Marketing Manager will be responsible for developing innovative, multi-platform marketing programs and sales enablement strategies for NYSE’s products and exchanges, including but not limited to: ETF, Equities, Options and Proprietary Exchange Data.
Your Responsibilities:
- Demonstrate market-leading positioning across NYSE products and exchanges
- Develop creative, digital-first integrated campaigns and thought leadership, to drive brand awareness and leads across NYSE’s products and exchanges
- Develop and execute customer and prospect communications related to product announcements, launches, promotions and developments for NYSE
- Manage messaging and narrative across NYSE website to ensure that we are delivering our message in the most clear and compelling manner
- Working with our events team, manage owned and sponsored event activation related to NYSE products and exchanges
- Regularly perform customer and broader market analysis to inform go-to-market strategy to drive engagement
- Collaborate with key stakeholders to align strategy and product priorities
- Manage key metrics including budget, KPIs, and other performance metrics to drive successful initiatives
- Cultural fit – must be a strategic leader with an execution and results-oriented mindset.
Skills and Qualifications:
- 7-10 years of experience in in-house corporate marketing
- Successful track records in B2B financial services marketing
- Exchange experience preferred
- A strong understanding of the financial services markets, specifically the exchange markets ecosystem
- Exceptional writer with experience in financial communications preferred
- Proven success creating and executing multi-channel marketing programs
- Ability to incorporate email, events and webinars, digital, social and video to drive ROI
- Content and thought leadership experience as it relates to marketing required
- Strong presence with the ability to work closely with various teams and stakeholders across the company
- Track record of results, including establishing and executing on strategic objectives in a dynamic environment
- Excellent verbal and presentation skills
- Ability to manage to budgets and to right-size initiatives based on requirements and constraints
- Sound professional judgment and ability to prioritize work under pressure and to multi-task competing deadlines in a fast-paced environment
- Entrepreneurial mind-set and an ability to adapt and learn
- Multitasking in an organized and efficient manner.
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