Job Purpose:

  • The Marketing Manager will be responsible for delivering marketing plans and activity, to support the commercial and strategic goals of the Fixed Income and ETF Teams
  • He/ She will work closely with the business teams to understand their needs, identify marketing opportunities and translate these into cross channel marketing campaigns and activations
  • Typical activities include industry sponsorships, events, creating digital content and sales support materials.

Your Responsibilities:

Marketing Planning, Campaigns and Delivery

  • Work with the business teams to identify business priorities and translate these into marketing objectives and plans for the year
  • Develop, execute and evaluate cross channel marketing campaigns to support specific brand and commercial objectives
  • Ensure the website pages are kept up to date and optimised
  • Create and update sales support and educational materials such as factsheets, brochures and videos
  • Develop thought leadership materials, which position LSE as a global markets expert
  • Provide ad-hoc, proactive day to day marketing material in support of client relationship management; and
  • Understand trends and opportunities and landscape in order develop targeted marketing campaigns

Branding

  • Seek opportunities to raise the profile and brand of London Stock Exchange Plc (LSE) and raise awareness of our Fixed Income and ETF offerings
  • Ensure the brand is presented consistently and professionally across all marketing communications

Collaboration and Relationships

  • Develop a excellent relationship with the business teams for Fixed Income and ETFs, to ensure sound understanding of the business and to ensure marketing is delivering against commercial objectives
  • Work closely with the rest of the Capital Markets Marketing team and find opportunities for collaboration  
  • Develop good working relationships with other key internal teams including LSE Press Office, Digital Marketing and Brand teams, coordinating with Events team for customer events
  • Manage external agencies to ensure professional delivery of materials and value for money

Manage Marketing Budgets

  • Manage marketing budgets for his/ her area, keeping an accurate record of expenditure
  • Provide budget summary on a quarterly basis to the relevant business area managers and raise POs and invoices for marketing activity
  • Manage subscriptions

Key Behaviours

  • Integrity: Develop excellent trusted working relationships with the business teams identified above to deliver high quality marketing activity in line with LSE’s standards and processes. Be accountable for own actions
  • Partnership: Proactively collaborate with other areas of the business to deliver the best possible marketing support and campaigns, in support of the LSE Plc brand and commercial objectives
  • Innovation: Embrace creative and new ways to raise the profile of the brand and meet the business’s goals. Look to maximise the benefit of different channels in campaigns, including digital and social.
  • Excellence: Plan and execute marketing activity on time and in budget and in accordance with the Group’s risk and compliance processes.

Skills and Qualifications:

  • B2B Marketing expertise –( ideally with marketing qualification but not essential)
  • Financial services or professional services experience
  • Product knowledge an advantage
  • Good organisational and planning skills
  • Excellent written and verbal communication
  • excellent stakeholder management skills
  • Ability to work on multiple projects at one time
  • Ability to work under pressure and to deadlines
  • Good attention to detail and accuracy
  •  Good  IT skills
  •  Experience organising high quality customer events welcome
  • Emotional intelligence and willingness to work at times to short deadlines
  • Self-motivated; and a team player.

Source: for more information click here.

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