Job Purpose:
- The Marketing Manager will be responsible for delivering marketing plans and activity, to support the commercial and strategic goals of the Fixed Income and ETF Teams
- He/ She will work closely with the business teams to understand their needs, identify marketing opportunities and translate these into cross channel marketing campaigns and activations
- Typical activities include industry sponsorships, events, creating digital content and sales support materials.
Your Responsibilities:
- Marketing Planning, Campaigns and Delivery
- Work with the business teams to identify business priorities and translate these into marketing objectives and plans for the year
- Develop, execute and evaluate cross channel marketing campaigns to support specific brand and commercial objectives
- Ensure the website pages are kept up to date and optimised
- Create and update sales support and educational materials such as factsheets, brochures and videos
- Develop thought leadership materials, which position LSE as a global markets expert
- Provide ad-hoc, proactive day to day marketing material in support of client relationship management; and
- Understand trends and opportunities and landscape in order develop targeted marketing campaigns
- Branding
- Seek opportunities to raise the profile and brand of London Stock Exchange Plc (LSE) and raise awareness of our Fixed Income and ETF offerings
- Ensure the brand is presented consistently and professionally across all marketing communications
- Collaboration and Relationships
- Develop a excellent relationship with the business teams for Fixed Income and ETFs, to ensure sound understanding of the business and to ensure marketing is delivering against commercial objectives
- Work closely with the rest of the Capital Markets Marketing team and find opportunities for collaboration
- Develop good working relationships with other key internal teams including LSE Press Office, Digital Marketing and Brand teams, coordinating with Events team for customer events
- Manage external agencies to ensure professional delivery of materials and value for money
- Manage Marketing Budgets:
- Manage marketing budgets for his/ her area, keeping an accurate record of expenditure
- Provide budget summary on a quarterly basis to the relevant business area managers and raise POs and invoices for marketing activity
- Manage subscriptions.
Skills and Qualifications:
- B2B Marketing expertise ( ideally with marketing qualification but not essential)
- Financial services or professional services experience
- Product knowledge an advantage
- Good organisational and planning skills
- Excellent written and verbal communication
- Excellent stakeholder management skills
- Ability to work on multiple projects at one time
- Ability to work under pressure and to deadlines
- Good attention to detail and accuracy
- Good IT skills
- Experience organising high quality customer events welcome
- Emotional intelligence and willingness to work at times to short deadlines
- Self-motivated; and a team player.
Source: for more information click here.