Job Purpose:

  • The Marketing Manager will be responsible for delivering marketing plans and activity, to support the commercial and strategic goals of the Fixed Income and ETF Teams
  • He/ She will work closely with the business teams to understand their needs, identify marketing opportunities and translate these into cross channel marketing campaigns and activations
  • Typical activities include industry sponsorships, events, creating digital content and sales support materials.

Your Responsibilities:

  • Marketing Planning, Campaigns and Delivery
  • Work with the business teams to identify business priorities and translate these into marketing objectives and plans for the year
  • Develop, execute and evaluate cross channel marketing campaigns to support specific brand and commercial objectives
  • Ensure the website pages are kept up to date and optimised
  • Create and update sales support and educational materials such as factsheets, brochures and videos
  • Develop thought leadership materials, which position LSE as a global markets expert
  • Provide ad-hoc, proactive day to day marketing material in support of client relationship management; and
  • Understand trends and opportunities and landscape in order develop targeted marketing campaigns
  • Branding
  • Seek opportunities to raise the profile and brand of London Stock Exchange Plc (LSE) and raise awareness of our Fixed Income and ETF offerings
  • Ensure the brand is presented consistently and professionally across all marketing communications
  • Collaboration and Relationships
  • Develop a excellent relationship with the business teams for Fixed Income and ETFs, to ensure sound understanding of the business and to ensure marketing is delivering against commercial objectives
  • Work closely with the rest of the Capital Markets Marketing team and find opportunities for collaboration
  • Develop good working relationships with other key internal teams including LSE Press Office, Digital Marketing and Brand teams, coordinating with Events team for customer events
  • Manage external agencies to ensure professional delivery of materials and value for money
  • Manage Marketing Budgets:
  • Manage marketing budgets for his/ her area, keeping an accurate record of expenditure
  • Provide budget summary on a quarterly basis to the relevant business area managers and raise POs and invoices for marketing activity
  • Manage subscriptions.

Skills and Qualifications:

  • B2B Marketing expertise ( ideally with marketing qualification but not essential)
  • Financial services or professional services experience
  • Product knowledge an advantage
  • Good organisational and planning skills
  • Excellent written and verbal communication
  • Excellent stakeholder management skills
  • Ability to work on multiple projects at one time
  • Ability to work under pressure and to deadlines
  • Good attention to detail and accuracy
  • Good IT skills
  • Experience organising high quality customer events welcome
  • Emotional intelligence and willingness to work at times to short deadlines
  • Self-motivated; and a team player.

Source: for more information click here.

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