Job Purpose:
- Global X ETFs is seeking an Email & CRM Associate to join our growing Marketing team
- This role will be centrally involved in efforts to engage clients and prospects via email marketing and other forms of personalized communications
- The position will also have opportunity to contribute to our broader digital marketing strategy.
Your Responsibilities:
- Oversee B2B and B2C email marketing campaigns, including scheduling, production, deployment, and analysis
- Embrace a test-and-learn mindset to continuously improve engagement, while helping apply learnings from email campaigns to other tactics (e.g., product marketing)
- Drive growth in signups to Global X’s research distribution list, which offers perspectives and commentary on trends/themes shaping global markets
- Manage lead-scoring, audience segmentation, and other forms of CRM data processing and analysis
- Expand our broader digital lead-generation strategy
- Consult in the vetting of new technology and advertising partners
- Serve as a cross-functional resource for questions relating to CRM and data-driven advertising.
Skills and Qualifications:
- Bachelor’s Degree in marketing, economics, communications or related field
- 3-6 years’ experience working in an email marketing, communications or CRM-focused role
- Excellent communicator and strong writer
- Extensive hands-on experience with at least one major email service provider (e.g., MailChimp, Campaign Monitor) and/or tech stack with integrated email marketing capability
- Understanding of email marketing best practices, including general knowledge of U.S. regulatory and compliance regimes (e.g., CAN-SPAM, CCPA)
- Tireless attention to detail
- Self-starter, who can operate both independently and within a dynamic team environment
- Interest in financial markets and world affairs
- HTML and CSS proficient
- Prior experience with Salesforce and/or Pardot a plus.
Source: for more information click here.
