Marketing Analyst (Email & CRM)

Job Purpose:

  • Global X, a New York-based sponsor of Exchange Traded Funds (ETFs), is seeking a Marketing Analyst to join our growing Distribution team
  • This role will be centrally involved in efforts to engage clients and prospects via email marketing and other forms of personalized communications.

Your Responsibilities:

  • Oversee B2B and B2C email marketing campaigns, including scheduling, production, testing, deployment, and analysis
  • Adopt a test-and-learn mindset in pursuit of continuous improvement across email KPIs, while ensuring learnings from campaigns are applied toward optimizing other tactics (e.g., product messaging)
  • Drive growth in signups to Global X’s email distribution list, which offers perspectives and commentary on trends/themes shaping global markets
  • Expand our marketing lead-generation strategy to encompass insights from email as well as other digital tactics
  • Support list-building, lead-scoring, and other forms of CRM data processing to guide marketing efforts
  • Be an internal champion for CRM and data-led advertising
  • Develop and refine marketing segmentations
  • Assist in the updating of Global X website content
  • Consult in the vetting of new technology and advertising partners.

Skills and Qualifications:

  • Bachelor’s Degree in marketing, economics, communications or related field
  • 2-5 years’ experience working in an email marketing, communications or CRM-focused role
  • Strong writer
  • HTML proficient
  • Understanding of email marketing best practices, including knowledge of U.S. regulatory and compliance regimes (e.g., CAN-SPAM, CCPA)
  • Extensive hands-on experience with at least one major email service provider (e.g., MailChimp, Campaign Monitor) and/or tech stack with integrated email marketing capability
  • Tireless attention to detail
  • Self-starter, who can operate both independently and within a dynamic team environment
  • Interest in financial markets and world affairs
  • Prior experience with Salesforce and/or Pardot a plus.

Source: for more information click here.

More Information

  • Experience 3-5 Years
  • This job has expired!
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Company Information
  • Specialism ETFs
  • Address 600 Lexington Ave
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