Join Macquarie Asset Management as a Manager/Senior Manager, US Wealth Marketing. In this role, you will develop and implement marketing strategies across US wealth advisor channels. You will support our product offerings, with a particular focus on ETFs initially, but with goal of taking a holistic approach to marketing our full scope of investment solutions as part of future programs. You will collaborate closely with the Sales, Key Accounts, Product Management, legal/compliance staff, and the broader Marketing team to deliver the best product content and solutions to financial advisors. This role will sit in our Philadelphia or Kansas City office on a hybrid schedule.
Your responsibilities will include helping to lead and support RIA and Independent channel marketing efforts with a focus on product solutions. You will collaborate with product and business partners to evaluate opportunities, develop recommendations, and create impactful marketing strategies in support of our suite of products. You will create, manage, and deliver strategic, integrated marketing plans supporting product content, investment capabilities and product solutions to target audiences in addition to supporting the cross-channel sales efforts in the field.
Additionally, you will build marketing strategies focused on marketplace trends, business cycles, target audiences, and solving investor challenges. You will provide cross channel marketing support for RIA, Wires, Independent, and other retail channels as needed, and you will serve as a liaison with third-party vendors where appropriate. You will stay current on investment product-specific regulations, policies, and industry best practices, particularly around ETFs, and assist in the production and syndication of marketing materials, such as video, emails, print collateral, websites, webinars.
To be successful in this role, you will have:
- Bachelor’s Degree in Finance, Marketing or a related field
- 5-8 years overall marketing experience, specifically in product and/or channel marketing in financial services (asset management experience preferred)
- In-depth knowledge of investment products, with a high level of knowledge around capital markets, asset allocation, and portfolio construction
- Working knowledge of financial advisors and institutions, how they operate, and retail product solutions
- Experience with direct and digital marketing strategies, including integrating marketing and sales activities and lead generation
- Exceptional written and oral communication skills, including experience writing product messaging, communications, and presentations, which require a strong attention to detail
- Outstanding time management and presentation skills, with ability to manage multiple projects simultaneously under tight deadlines
- Proficiency in Microsoft Office Suite for writing, proofreading, and editing
- Experience working within Salesforce or other CRM is a plus
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