Job Purpose:
- This position will be based in Boston. Some domestic travel will be required to support vendor management, intra-company collaboration and client/prospect meetings
- The Head of North America ETF Channel and Product Marketing is a dynamic new leadership role that will help set the vision and future for State Street’s ETF business
- This position reports to the Global Head of ETF Marketing, including executive exposure and relationships. This will offer great opportunities for growth and development globally
- As a member of the Global Marketing Leadership Team, you will build our marketing team into a creative, digital-first global leader
- You will craft marketing programs, in direct partnership with the sales, product, and distribution organization
Your Responsibilities:
- As a marketing executive, you will build market segmentation (e.g., RIA, Wirehouses, B/D); marketing strategy, plans, and budgets; integrated marketing campaigns; client engagement plans; product launches, etc
- You will collaborate with marketing colleagues from Brand, Advertising, Content, Public Relations, and Digital Technology to drive the growth and client engagement
- You will lead a dedicated staff of channel and product marketers who have deep experience and expertise with the advisor and institutional marketplace
- This includes building creative career paths, personal development plans, mentoring, and championing overall engagement
- This is an opportunity for marketing executive with deep expertise who has passion for doing the extraordinary and winning awards
- You will be a great teammate and live our values
- You will have a professional sense of urgency, and a profound respect for the interests and needs of our clients. You will also be experienced with constant, direct contact with the brand’s audience and clients
Skills and Qualifications:
- Bachelor’s degree preferably with major in marketing or communications; master’s degree preferred
- 15 or more years of relevant marketing communications experience: deep expertise with ETF channel and product marketing leadership
- Financial services experience essential – experience with ETFs highly desired
- Demonstrated ability to develop digital-first, omni-channel marketing campaigns, including optimization and measurement
- Outstanding verbal and written communication skills
- Strong management skills are paramount to the success of this role
- Effective team player with ability to drive initiatives independently
- Experience in public speaking.
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