Job Purpose:
- The Head of EMEA/APAC SPDR Marketing is a dynamic new leadership role that will help set the vision and future for State Street’s ETF business
- As a member of the Global Marketing Leadership Team, you will build our marketing team into a creative, digital-first global leader
- You will craft marketing programs, in direct partnership with the sales, product, and distribution organization.
Your Responsibilities:
- As a marketing executive, you will build market segmentation; marketing strategy, plans, and budgets; integrated marketing campaigns; client engagement plans; product launches, etc.
- You will collaborate with marketing colleagues from Brand, Advertising, Content, Public Relations, and Digital Technology to drive the growth and client engagement
- You will lead a dedicated staff of marketers who have deep experience and expertise with the ETF marketplace. This includes building creative career paths, personal development plans, mentoring, and championing overall engagement
- This is an opportunity for marketing executive with deep expertise who has a real passion for doing the extraordinary and winning awards. You will be a great teammate and live our values. You will have a professional sense of urgency, and a profound respect for the interests and needs of our clients
- You will also be experienced with constant, direct contact with the brand’s audience and clients
- This position reports to the Global Head of ETF Marketing, including executive exposure and relationships
- This will offer great opportunities for growth and development globally.
Skills and Qualifications:
- Bachelor’s degree preferably with major in marketing or communications; master’s degree preferred
- 15 or more years of relevant marketing communications experience: deep expertise with ETF channel and product marketing leadership
- Financial services experience essential – experience with ETFs highly desired
- Demonstrated ability to develop digital-first, omni-channel marketing campaigns, including optimization and measurement
- Outstanding verbal and written communication skills
- Strong management skills are paramount to the success of this role
- Effective team player with ability to drive initiatives independently
- Experience in public speaking.
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