Job Purpose:
- The Head of EMEA/APAC SPDR Marketing is a dynamic new leadership role that will help set the vision and future for State Street’s ETF business
- As a member of the Global Marketing Leadership Team, you will build our marketing team into a creative, digital-first global leader
- You will craft marketing programs, in direct partnership with the sales, product, and distribution organization.
Your Responsibilities:
As a marketing executive, you will build market segmentation; marketing strategy, plans, and budgets; integrated marketing campaigns; client engagement plans; product launches, etc.
You will collaborate with marketing colleagues from Brand, Advertising, Content, Public Relations, and Digital Technology to drive the growth and client engagement
You will lead a dedicated staff of marketers who have deep experience and expertise with the ETF marketplace. This includes building creative career paths, personal development plans, mentoring, and championing overall engagement
This is an opportunity for marketing executive with deep expertise who has a real passion for doing the extraordinary and winning awards. You will be a great teammate and live our values. You will have a professional sense of urgency, and a profound respect for the interests and needs of our clients. You will also be experienced with constant, direct contact with the brand’s audience and clients
This position reports to the Global Head of ETF Marketing, including executive exposure and relationships. This will offer great opportunities for growth and development globally.
Skills and Qualifications:
Bachelor’s degree preferably with major in marketing or communications; master’s degree preferred
15 or more years of relevant marketing communications experience: deep expertise with ETF channel and product marketing leadership
Financial services experience essential – experience with ETFs highly desired
Demonstrated ability to develop digital-first, omni-channel marketing campaigns, including optimization and measurement
Outstanding verbal and written communication skills
Strong management skills are paramount to the success of this role
Effective team player with ability to drive initiatives independently
Experience in public speaking.
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