Product Marketing Manager – FTSE Russell

Job Purpose: 

  • To support the rapid growth of our Information Services businesses and deliver Yosemite revenue synergies.

Your Responsibilities: 

  • Operating within a matrix structure, the successful candidate will be responsible for developing relationships with appropriate internal teams and key index and analytics product partners to identify appropriate marketing strategies and activities, working closely with product-aligned heads of Product Marketing and regional (segment-aligned) Marketing Managers
  • Oversee the execution of global product marketing campaigns which meet revenue and reputation objectives and result in delivering qualified leads to Sales
  • Responsible for creation and maintenance of all marketing campaign materials for our Fixed Income, Equity and Multi-Asset product suites to key client segments, including but not limited to:
    • Annual and ongoing campaign planning
    • Execution and optimization
    • Budget planning
    • Marketing content creation and sales support content creation
    • PR and social media coordination
    • Webinars
    • Media briefings
    • Marketing events (with local events team)
    • Road shows
    • Video scripting and production
  • Lead the execution of :
    • Campaigns – Integrated Sales and Marketing campaigns around our key themes, initially those pertaining to multi-asset and fixed income, broadening later to all product marketing campaigns
    • Product Marketers work with Segment Marketing to develop product-relevant materials and to execute via email, digital, advertising, event, market research and other marketing tactics
    • Product Introductions – Execute the launch of new products and initiatives by designing a comprehensive roadmap for roll-out that outlines key features and functions to track development milestones and support global Sales outreach
    • The role is also responsible for ensuring the ongoing maintenance of key product collateral
    • Events – Working closely with SMEs and Sales, Product Marketers leverage product-focused conferences to increase brand recognition and product familiarity for targeted client segments
    • Strategies – Working with Marketing Strategy, use client data insights and digital marketing technologies to help plan and place products and promotions more effectively.

Skills and Qualifications:  

  • Demonstrable years of Marketing experience in a B2B environment (indexation, exchanges, fund management, ETFs, wire house, brokerage or investment banking as advantage)
  • Understanding of the fixed income market, and preferably also of equities
  • Understanding of fixed income indexes and analytics and their use within the buy and sell side client community
  • Understanding of the investment process and experience in dealing with asset owners, investment consultants, and asset managers
  • Experience of managing technical index and analytics client relationships
  • Excellent writing, planning and project management skills
  • Excellent relationship management, writing, presentation, and communication skills
  • Knowledge of the full marketing mix
  • Degree level education or equivalent
  • Delivery and client focus is essential
  • Ability to work to tight deadlines and manage teams across time zones
  • Ability to foster a excellent team
  • Flexible and able to respond to rapid changes
  • Creative self starter able to work with minimal supervision
  • Excellent interpersonal and networking skills with the confidence to interact with senior management internally and within clients.

Source: for more information click here.

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Company Information
  • Specialism Listing Exchanges
  • Address 10 Paternoster Square, London EC4M
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