Job purpose:

  • Contribute to Lyxor ETF’s content marketing team with the positioning of its full product range (300+ equity, fixed income and commodities ETFs)
  • Create engaging content across online and offline mediums (web, email, presentations, brochures, video…etc) to support new product launches, and to promote existing products
  • Work with Head of Content and wider content team to ensure smooth delivery of campaigns, marketing collateral, and qualitative and quantitative KPIs
  • Ensure all content is clear, fair and not misleading, meeting the standards expected by compliance and legal teams
  • Opportunity à to play a key role in Lyxor’s product marketing strategy across Europe and Asia.

Your Responsibilities:

  • Help bring specific parts of Lyxor’s ETF range to life, through both tactical market led pushes, and strategic long term campaigns (e.g. ESG funds)
  • Build Lyxor’s brand and credibility as a leading provider of unique and innovative investment solutions
  • Create a steady stream of marketing content across all marketing channels and formats, online and offline
  • Maintain key pitch books and marketing material up to date
  • Ensure all marketing content is appropriate from both a brand guidelines perspective, and legal & compliance perspective
  • Assist with marketing automation projects (e.g. automated slide libraries)
  • Project manage key initiatives such as campaigns and new product launches
  • Assist with onboarding of new digital marketing technologies/tools and experiment with new creative ways to build engaging and trackable content
  • Assist web team and Head of Content with delivery of product-related website tools
  • Manage relationships with external creative agencies and copywriters when needed
  • Upload approved content to Lyxor’s marketing collateral library/portal (Seismic)
  • Build positive, constructive relationships with product experts and other specialists (e.g. SRI team, portfolio managers, capital markets team…etc) to understand the key strengths and selling points of Lyxor’s range
  • Maintain good relationships with key index partners (e.g. MSCI, Bloomberg Barclays, FTSE Russell, Solactive…etc)
  • Distil long/complex/technical product details into more simple, concise, readily graspable and creative takeaways
  • Create engaging storytelling and hooks – including data visualisation – to help clients remember key selling points
  • Occasionally support the investment writer and communications team with product related articles or press releases
  • Maintain positive working relationships with legal and compliance stakeholders
  • Show rigour and discipline with regards to creation of compliant marketing material, with the right disclaimers and footnotes
  • Enhance framework and procedures for creation of content, and maintain log of all signed-off content
  • Build effective working relationships with other members of the content team
  • Ensure content meets the expected, high quality standards set by Head of Content (quantitative KPIs in the form of open rates, dwell times, conversion rates to product pages…etc; qualitative KPIs in the form of feedback from Head of Content, sales teams, and senior management)
  • Work with digital marketing team to develop a reporting dashboard of KPIs to measure success, and re-evaluate non-performing content
  • Demonstrate a team-oriented mindset, with a client-centric, ‘business first’ attitude.

Skills and Qualifications:

  • Product marketing experience from an asset manager (active or passive), or an index provider
  • Basic technical understanding of asset management and investing
  • Creative mindset to bring marketing content to life in engaging and attractive ways
  • Ability to write clearly, succinctly and with ‘cut-through’ to stand out from competitors
  • Strong communication and relationship management skills with product experts, channel marketers and other internal stakeholders
  • Comfortable with numbers, and with working with data and charts (e.g. Excel)
  • Rigour and strong attention to detail essential
  • Proactive, hungry, self-starting attitude, and comfortable with working in a team
  • Adaptable to a sometimes challenging and fast paced environment
  • Confidence to put forward new ideas, take the lead on initiatives and think outside the box
  • Ability to project manage and multi-task effectively
  • English must be a mother tongue
  • Marketing qualification or Financial qualification (e.g. CFA, IMC…)
  • Knowledge of ETFs and/or passive investing
  • Experience working with external creative agencies and copywriters
  • Experience using Bloomberg or other financial data providers
  • Languages such as French, Italian, German, Spanish, Swedish or Dutch helpful, but not essential
  • Minimum 1- or 2-years’ experience in product marketing at an asset manager, ETF provider, or index provider
  • Native English speaker with strong verbal and written language and communication skills
  • Languages such as French, German, Italian, Spanish, Swedish or Dutch are nice to have but absolutely not essential.

Source: for more information click here.

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