Job Purpose:
- Legg Mason is seeking an ETF Investment Writer and Content Specialist to support our fast-growing ETF product suite
- This is an opportunity for an outstanding candidate who has a deep interest in developing engaging and impactful global communications that make a significant contribution to the growth of a developing business
- This candidate will join our Global Thought Leadership and Product Content team based in Stamford, CT
- The ETF Investment Writer and Content Specialist will be responsible for creating a wide range of content for use across retail and institutional channels on Legg Mason ETFs
- Key responsibilities include supporting existing product-related content (e.g., product brochures or presentations) and generating new promotional content (e.g., sales ideas or educational materials)
- He or she may also contribute to broader marketing campaigns that support the firm’s strategic initiatives
- Qualified candidates will possess deep knowledge of the ETF product structure, the competitive landscape and industry rules and regulations
- He or she will also have proven investment writing experience in all mediums and a keen understanding of our primary audience for marketing – financial advisors
Your Responsibilities:
- Writing and editing compelling ETF material
- Raising the caliber of core product support such as fact cards, commentaries and presentations
- Creating new and differentiated content for the web (leggmason.com)
- Contributing to new product launches
- Originating narratives or stories for our top-selling ETFs, helping to distinguish them in the marketplace
- Supporting new avenues of communication such as white papers or blogs from core thought leaders or personas at Legg Mason
- Working closely with key stakeholders such as investment, product and distribution teams to share ideas and ensuring alignment (between sales, marketing and our sub-advisors) on content creation and messaging
- Maintaining consistency with the company’s voice, key messages and editorial style across markets, channels and media
- Keeping up to date with financial market events and the marketing created by our largest ETF competitors
Skills and Qualifications:
- Bachelor’s degree required, preferably in English, Business, Communications or Finance
- 10+ years of writing experience in the financial services industry with a minimum of 5 years of experience as an ETF focused investment writer. Writing samples will be required.
- Previous experience working in a global role in multiple countries/territories.
- Creative, innovative thinker able to think outside the box
- Demonstrated ability to capture complex ideas in a clear, concise manner
- Self-starter with the ability to work independently and at a fast pace
- Strong attention to detail
- Superb organizational skills and the ability to manage several high-profile commitments simultaneously
- Comfort with the entire Microsoft Office suite, particularly Word, Excel and PowerPoint as well as third-party data providers such as Bloomberg and Morningstar
- Experience creating sales training materials, a plus
- Credentials tied to investing or portfolio construction (CFA, CFP, CIMA, FRM ), or equivalent experience encouraged.
Source: for more information click here.