Job Purpose:

  • The ETF Channel Marketer will drive & deploy central marketing efforts in the DACH region
  • He/she will ensure delivery of campaigns on key firm-wide themes in alignment with the rest of Europe and will create & execute local marketing plans in the region
  • He/she will work with Marketing Heads & Head of Sales for the country to define, develop and deliver the central & local campaign, content & digital strategies for Lyxor ETF in the region
  • The ETF Channel Marketer will manage relationships with external suppliers including media buying, design and event agencies and will manage a local budget
  • He/she will be responsible to deliver an optimal client experience through the entire marketing spectrum.

Your Responsibilities:

  • Plan with the local content team the translations, transcreations and deployment of central marketing initiatives – including adapting weekly e-mails, tactical email pushes and campaign materials to make them appropriate to each country & each targeted audience
  • Develop local client communications through focused emails, advertorials, blogs & web when appropriate – keeping central calendar in mind at all times
  • Help devise and implement advertising strategy
  • Work with Head of Channel and media buying agencies to define relevant media schedule to maximize visibility with key target clients for key firmwide initiatives at the appropriate time
  • Innovate and find new ways to enhance display advertising on key firm-wide initiatives
  • Implement digital strategy across Lyxor’s client websites in partnerships with Head of Digital Marketing
  • Help drive client acquisition and retention programmes
  • Provide content for SEO and PPC strategy in line with local marketing strategy with the objective to enhance traffic to Lyxor’s websites both in terms of volume and quality/engagement of audience
  • Contribute to developing automation digital strategy and implement it locally
  • Contribute to development of lead generation and client acquisition strategies in partnership with Digital
  • Ensure digital implementation of marketing campaigns as well as regular website updates (news stories, tactical pushes etc.)
  • Develop retail section of Lyxor websites
  • Build event strategy via sponsorships, proprietary and digital events segmented by region and audience
  • Select local 3rd party event sponsorships and negotiate packages
  • Work with Head of Channel to design high quality local client events – keeping central plans in mind at all times
  • Responsibility for event management: content & agenda, liaising with speakers, venue sourcing, on-site event management, etc.
  • Co-lead press coverage
  • Work with Head of Channel, central Communications team and local media agencies to develop strategy for region, define key messages, local spokespersons and animate PR throughout the year
  • Frequent travels required across the region and to London.

Skills and Qualifications:

  • Bachelor or Master’s degree in Business Administration or similar
  • Several years of previous experience as a country marketing manager or similar in asset management, specific
  • Good knowledge of finance, notably asset management. ETF experience is preferred but not essential
  • Digital marketing background required
  • Strong writing and strong analytical skills and very good in analyzing, synthesizing and writing, both in German and in English
  • Pack Office (Word, Excel, PowerPoint: Advanced / Access and VBA: Optional)
  • Knowledge of financial tools (i.e.Bloomberg) is a plus
  • Very strong technical and analytical skills
  • Very good command of MS Office (Word, Excel, PowerPoint: Advanced / Access and VBA)
  • Strong written and oral fluency in both German and English is essential, working knowledge of another language would be beneficial
  • Ability to work under pressure
  • Open personality with strong communication skills
  • Well organized with outstanding attention to detail and ability to produce flawless accurate work
  • Strong client-centric approach
  • Independent, motivated, reliable and quality-oriented personality
  • Comfortable working in time sensitive environments.

Source: for more information click here.

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