Job purpose:
- This role will be responsible for the brand’s omnichannel media placement schedule, including but not limited to broadcast, audio, digital, and print
- Additionally, this role will oversee media plans, including management of creative rotations, trafficking advertisements to the appropriate partners, advising on new branded partnerships, and evaluating efficacy of media spend.
Your Responsibilities:
- Build and cultivate relationships with key publishers and advertising partners in both the US and abroad
- Maintain a comprehensive accounting of all advertising creative used in market
- Stay abreast of the evolving media landscape, including the emerging technologies and consumer trends poised to influence brand strategy
- Design systems and models for tracking advertising ROI
- Communicate successes, failures, and key findings to senior stakeholders
- Manage timely and accurate budgets/forecasts
- Negotiate rates to ensure competitive media pricing
- Refine internal client segmentations
- Work cross-functionally to facilitate compliance approvals
- Draft compelling ad copy.
Skills/Qualifications:
- Bachelor’s Degree, Master’s preferred
- 7-10 years of experience working in a media agency or client-side role with direct ad-buying responsibilities
- A proven foundation in marketing strategy
- Ability to balance both quantitative and qualitative factors driving advertising decisions
- Capable of executing and pivoting between B2C and B2B marketing objectives
- Excellent verbal and written communication skills
- Highly proficient in Microsoft PowerPoint and Excel
- Open-ended problem-solver, who can operate both independently and within a dynamic team environment
- Passionate consumer of digital media
- Tireless attention to detail
- Interest in financial markets
- Experience with leading media research tools.
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