Job Purpose:

  • The Analytics and Data Solutions Marketing Manager (North America) will work across teams to create and execute regional marketing campaigns that promote the continued growth of FTSE Russell’s analytics and data solutions amongst RIA’s, asset managers, asset owners, banks, hedge funds, wire houses, brokerages, ETF issuers and academics.
  • The person in this role will coordinate with global marketing and communications teams as well as GSAM, Product Management and Sales to coordinate and execute an integrated range of marketing activities, combining content creation, advertising, digital, email, social, webinar and events marketing techniques to successfully meet the campaign goals as well as proactively identifying new marketing opportunities.
  • The person in this role will also act as the primary day-to-day marketing touchpoint for all analytics and data solutions clients in North America and Canada. As well as working closely with EMEA colleagues to coordinate and support cross regional activity.

Your Responsibilities:

  • The Analytics & Data Solutions Marketing Manager will be responsible planning and managing regional campaign activity to increase adoption of FTSE Russell’s analytics and data solutions products.
  • Reporting to the Global Head of ETF and Wealth Management Marketing, they will work closely with relevant client facing, product management and marketing teams in FTSE Russell to align with broader business goals and seek synergies with FTSE Russell marketing campaigns and LSEG interests.
  • Develop and execute regional analytics marketing strategy in support of global goals
  • Coordinate production and delivery of all campaign materials, content and events
  • Proactive identification of new marketing tactics and opportunities designed to deliver growth
  • Work with appropriate partners on the development of co-marketing opportunities
  • Work with media and distribution teams to increase visibility of analytics data and solutions
  • Ensure alignment with key initiatives from ETP, Product Marketing and Wealth Management teams to leverage full potential of FTSE Russell marketing platform
  • Oversee regional campaign budget
  • Manage any external agencies or suppliers related to the campaign

Skills and Qualifications:

  • Demonstrable marketing experience in a B2B environment (financial services, financial technology or financial data an advantage)
  • Excellent planning, time and project management skills
  • Demonstrable success in managing marketing campaigns
  • Experience managing external agencies and suppliers
  • Excellent relationship management, presentation and communication skills
  • Degree level education (2:1 or above, or equivalent)
  • Delivery and client focus is essential
  • Ability to work to tight deadlines and manage delivery of various teams in various time zones
  • Flexible and able to respond to rapid changes
  • Vision and creativity to identify and react to new opportunities as they arise
  • Excellent interpersonal and networking skills with the confidence to interact with senior management internally and within clients

Source: for more information click here.

Share: