Job Purpose:

  • As a SPDR ETF Country Marketing Manager, you will work within State Street Global Advisors’ ETF business for EMEA to contribute to strategy execution, tactical campaigns and projects across the Italian market
  • Your role will be dynamic and cover both institutional and intermediary client segments, covering the full marketing mix.

Your Responsibilities:

  • Contribute to the marketing strategy, process and activities for the Italian region, delivering the marketing plan in a measurable and efficient way, in line with brand, sales and overall business objectives
  • Work in partnership with the sales team to establish joint priorities and gain alignment on strategic plans to deliver integrated regional campaigns for product launches, asset classes and other key initiatives
  • Develop, review and maintain marketing collateral in Italian. Contribute to build and tweak online client experiences to drive leads to sales, ensuring quality of the content published in the website and customization to local needs
  • Maintain responsibility on the local marketing budget
  • Coordinate the planning for roadshows and regional events, co-operating with sales at events and conferences
  • Manage the implementation of the advertising plan, handling external relationships with media buyers and evaluating results
  • You will have the opportunity to learn our new suite of digital tools (Tableau, Marketo, Salesforce, Adobe Analytics), used for communication, client segmenting and reporting, which will allow you to evaluate, challenge and re-adjust the marketing mix.

Skills and Qualifications:

  • Native Italian language
  • Excellent language skills in English
  • Degree qualification
  • Strong project management and organisational skills with excellent attention to detail
  • Ability to lead multiple projects simultaneously
  • A creative thinker and a good communicator with the ability to influence and coordinate multiple parties’ requirements
  • Capability to work within an intercultural global team based throughout Europe
  • Flexible with a proactive attitude and problem solving skills.

Source: for more information click here.

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