Your Responsibilities:
- Creates marketing strategy, programs and content for the US private wealth business, in consultation with senior leaders within the department
- Drives messaging and works collaboratively across marketing teams to develop necessary content and promotions in accordance with the client marketing plan
- Directs specific projects as assigned by leadership to deliver on goals jointly agreed upon with partners to drive the private wealth business forward
- Leads the process for objective and goal setting and ongoing measurement
- Creates and/or coordinates the creation of client-specific content
- Leads the process for objective and goal setting, tracking progress, reporting metrics
- Liaise with key internal partners to obtain in-depth expertise of client needs, business insight and market trends to create effective marketing programs
- Monitor fund, industry and market activities
- Remain current with FINRA compliance rules.
Skills and Qualifications:
- Bachelor’s degree, preferably with a major in economics, business or marketing. MBA a plus
- 5+ years’ experience in investment product marketing/communication role
- Experience in financial services marketing, specifically to the RIA market preferred
- Series 6 License or ability to obtain, Series 7 a plus
- Deep understanding of financial markets, mutual funds, ETFs and the financial services industry
- Strong project management and organizational abilities
- Proven ability to write compelling marketing content
- Knowledge and experience with print and digital marketing
- Self-starter who can work independently or with minimal supervision
- Able to manage multiple projects at one time
- Knowledge of office applications (Microsoft Word, Excel, PowerPoint, Outlook)
- Knowledge of regulatory and industry rules, guidelines, and standards strongly desired (SEC, FINRA, GIPSÒ)
- Strong written and verbal communication skills
- Strong project management and organizational abilities
- Likes a fast-paced environment and can successfully manage multiple projects at one time
- Experience working with cross-functional and multi-channel teams (e.g. sales/marketing, client service, management, legal, performance, and graphics)
- A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
- Self-starter who can work independently or with minimal supervision
- Maintain updated knowledge of procedures, products and activities of assigned area
- Effective interpersonal skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
- Ability to manage projects that involve team members from other departments.
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