Amplify believes the ETF structure empowers investors through efficiency, transparency and flexibility. Using those potential benefits as a foundation, Amplify seeks to build ETFs powered by investment strategies from leading index providers and asset managers within distinct market segments.
Amplify ETFs are sponsored by Amplify Investments, a registered investment advisor. Amplify is also the sponsor of YieldShares, a brand of income-oriented ETFs. The firm was founded by Christian Magoon, an ETF veteran who has launched over 50 ETFs in the United States to date.