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ETF Stars – Jim Ross, Executive Vice President, Chairman, Global SPDR Business @ State Street Global Advisors

Jim Ross Executive Vice President, Chairman, Global SPDR Business @ State Street Global Advisors Jim Ross is a pioneer within the ETF industry. He joined State Street Global Advisors in 1992 and worked his way up to become executive vice president and chairman of Global SPDR, as well as fulfilling several other high-profile positions within

ETF Marketing & Public Relations in a Non-Linear Media World

Chris Sullivan Managing Director @ MacMillan Communications First, there was a kind of atomization of the media – traditional outlets saw readership decline amidst a proliferation of online vehicles. Readers went in a thousand different directions, attracted by new outlets that were optimized differently – with more specialized content and features generally designed to appeal to

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