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ETF Marketing & Public Relations in a Non-Linear Media World

Chris Sullivan Managing Director @ MacMillan Communications First, there was a kind of atomization of the media – traditional outlets saw readership decline amidst a proliferation of online vehicles. Readers went in a thousand different directions, attracted by new outlets that were optimized differently – with more specialized content and features generally designed to appeal to

How To Hire an ETF Superstar

We often know what advice to dole out to candidates preparing for job interviews—be enthusiastic, dress smart, ask questions—but sometimes, ETF providers can be less savvy when it comes to hiring the right people. For new entrants to the ETF space, hiring an A-team is incredibly important. While those in operations must navigate the complex regulatory landscape, technical teams have

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