Job Purpose:
- The SPDR PR Manager for North America will focus on developing and executing the PR strategy for SPDR in North America
- He or she will work closely with the regional and global PR teams, business marketing functions, sales heads and PR agencies on a daily basis to ensure media opportunities for key spokespeople in North America are identified and leveraged, and that all necessary processes and policies are followed.
Your Responsibilities:
- Manage public relations in support of SPDR and its ANNR and marketing goals, protecting and promoting the brand and reputation in the financial media marketplace in North America
- Develop and lead strategic initiatives relevant to the SPDR business in the region, while ensuring consistency of message and aligned activity with EMEA and Asia Pacific
- Manage the SPDR PR agency relationship in North America
- Build collaborative relationships with senior business stakeholders and partners to align PR strategy with business objectives
- Analyze and interpret ongoing media trends extending news-driven insights throughout the organization to strengthen marketing objectives
- Champion and manage legal and compliance guidelines in line with PR policies
- Measure and communicate effectiveness of strategy.
Skills and Qualifications:
- 8+ years experience as PR counsel, either agency or in-house
- Strong asset management experience with ETF expertise
- Reputation and crisis/ issues management experience
- Deep media relations expertise and extensive relationships with tier-one and trade-specific media in North America
- Proven ability to develop and execute strategic, integrated PR and media strategies while demonstrating results
- University degree, ideally in a communications or PR-related discipline.
Source: for more information click here.