Job Purpose:
- Contribute to Lyxor ETF’s content marketing team with the positioning of its full product range (300+ equity, fixed income and commodities ETFs)
- Create engaging content across online and offline mediums (web, email, presentations, brochures, video…etc) to support new product launches, and to promote existing products
- Work with Head of Content and wider content team to ensure smooth delivery of campaigns, marketing collateral, and qualitative and quantitative KPIs
- Ensure all content is clear, fair and not misleading, meeting the standards expected by compliance and legal teams
- Opportunity to play a key role in Lyxor’s product marketing strategy across Europe and Asia.
Your Responsibilities:
- Assist the marketing team with the positioning of Lyxor’s full product range (300+ equity, fixed income and commodities ETFs)
- Help bring specific parts of Lyxor’s ETF range to life, through both tactical market led pushes, and strategic long term campaigns (e.g. ESG funds)
- Build Lyxor’s brand and credibility as a leading provider of unique and innovative investment solutions
- Create engaging content across online and offline mediums (web, email, presentations, brochures, video…etc) to support new product launches, and to promote existing products
- Create a steady stream of marketing content across all marketing channels and formats, online and offline
- Maintain key pitch books and marketing material up to date
- Ensure all marketing content is appropriate from both a brand guidelines perspective, and legal & compliance perspective
- Assist with marketing automation projects (e.g. automated slide libraries)
- Project manage key initiatives such as campaigns and new product launches
- Assist with onboarding of new digital marketing technologies/tools and experiment with new creative ways to build engaging and trackable content
- Assist web team and Head of Content with delivery of product-related website tools
- Manage relationships with external creative agencies and copywriters when needed
- Upload approved content to Lyxor’s marketing collateral library/portal (Seismic)
- Work with product experts to understand and extract key selling points of Lyxor’s ETF range
- Build positive, constructive relationships with product experts and other specialists (e.g. SRI team, portfolio managers, capital markets team…etc) to understand the key strengths and selling points of Lyxor’s range
- Maintain good relationships with key index partners (e.g. MSCI, Bloomberg Barclays, FTSE Russell, Solactive…etc)
- Distil long/complex/technical product details into more simple, concise, readily graspable and creative takeaways
- Create engaging storytelling and hooks – including data visualisation – to help clients remember key selling points
- Occasionally support the investment writer and communications team with product related articles or press releases
- Ensure all content is aligned with standards defined by legal and compliance teams
- Maintain positive working relationships with legal and compliance stakeholders
- Show rigour and discipline with regards to creation of compliant marketing material, with the right disclaimers and footnotes
- Enhance framework and procedures for creation of content, and maintain log of all signed-off content
- Work with ETF Research team to cross sell products
- Liaise with colleagues in ETF Research team by leveraging their content to better sell Lyxor ETFs
- Tie in results from ETF flows, active/passive performance or ETFs vs. Futures comparisons, into product marketing material, to help clients make better, informed investment decisions
- Assist ETF Research team with timely delivery of marketing content (e.g. summarising documents, proof-reading…etc)
- Work with Head of Content and wider content team to ensure smooth delivery of campaigns, marketing collateral, and qualitative and quantitative KPIs
- Build effective working relationships with other members of the content team
- Ensure content meets the expected, high quality standards set by Head of Content (quantitative KPIs in the form of open rates, dwell times, conversion rates to product pages…etc; qualitative KPIs in the form of feedback from Head of Content, sales teams, and senior management)
- Work with digital marketing team to develop a reporting dashboard of KPIs to measure success, and re-evaluate non-performing content
- Demonstrate a team-oriented mindset, with a client-centric, ‘business first’ attitude
- Maintain good relationships with channel marketing team, and sales team
- Ensure channel marketing team is well briefed on content to be disseminated in their respective regions
- Assist Head of Channel Marketing with coordination and delivery of content in different regions
- Take into account feedback from channel marketing team, and direct feedback from regional sales teams
- Occasionally support channel marketing team with local, ad-hoc product marketing initiatives (e.g. sales aids, client emails, sponsored articles…etc).
Skills and Qualifications:
- The job holder will need to prove him/herself as a confident self-starter, with limited need for supervision
- With time, the job holder will be expected to have a large degree of autonomy and ownership in the day to day aspects of the role
- Most content will need final validation from relevant product experts, and the Head of Content (+ other legal/compliance teams if applicable)
- Strategic decisions will also need to be validated with the Head of Content.
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