Key Responsibilities
The key responsibilities include, but are not limited to:
- Own the end-to-end campaign execution and optimization of marketing campaigns collaboratively.
- Develop innovative marketing campaigns in partnership with the Digital Marketing, Brand, and Creative teams.
- Implement marketing tactics across social media, paid and organic search, web, email, events, paid advertising, and distribution partner platforms.
- Collect, analyze, and summarize performance metrics for all marketing activities, preparing reports for stakeholders and making recommendations to enhance the client experience.
- Partner with product strategy, editorial, capital markets, and multimedia teams to create original written and video ETF content for investors.
- Manage and analyze marketing data for high-potential buyers, maintaining target lists for marketing initiatives.
- Collaborate with Digital Marketing to execute automated client journeys.
- Serve as an ETF Marketing contact for the ETF Sales team and broader Marketing team, focusing on building relationships and programs that drive business growth with key clients.
- Become a client marketing expert, understanding our ETF business and clients and facilitating alignment and execution across the marketing organization.
- Develop impactful, customized marketing strategies that deliver immersive client experiences and tailored value-added content.
- Drive innovation by monitoring trends and competitor activities and advocating for industry best practices within the Marketing and ETF organizations.
- Embody PIMCO’s CORE Values – Collaboration, Openness, Responsibility and Excellence.
Position Requirements
- Minimum of a Bachelor’s Degree required.
- 1-2 years of experience in financial services or asset management marketing. Alternative, product management experience in financial services or asset management.
- Experience with fixed income, financial advisors, or within a creative agency is preferred.
- Hands-on experience developing and executing marketing campaigns. Experience in strategic marketing initiatives, including ideation, design, build, QA, metrics analysis, and optimization desirable.
- Strong proficiency with Microsoft Excel and PowerPoint,
- Meticulous attention to detail and the ability to stay organized and take initiative amidst multiple priorities.
- Excellent writing and editing skills.
- Ability to analyze results, optimize and demonstrate value.
- Ability to operate independently and professionally (with support and coaching).
- Enthusiasm for the financial markets and investment management.
- Exceptional organizational and program management skills, including the ability to manage a large number of ongoing initiatives.
- The highest level of integrity and fiduciary orientation.
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